Snickers put an ad on the back of the 2016 Sports Illustrated Swimsuit Issue featuring a gorgeous brunette in a yellow bikini. Unfortunately, “photo retouchers get confused when they’re hungry.” During the the process of photoshopping the image, the photo retoucher made 11 retouching errors. Snickers is asking their fans to send them a tweet if they can find all 11.
Snickers Retoucher (Click the image to enlarge it.)
The inside back cover of the issue featured the “Wind Machine” ad. Unfortunately, “wind machine operators get loopy when they’re hungry” and blast the model with hurricane-force winds.
Snickers Wind Machine (Click the image to enlarge it.)
The “Retoucher” and “Wind Machine” ads were created for Snickers by the BBDO New York advertising agency. Photography by Vincent Dixon.